AJ Cassata on Email Marketing

Alex and Jake chat with AJ Cassata, an entrepreneur with a rich background in sales and marketing. AJ shares his journey from dropping out of college to starting a construction business, transitioning into digital marketing, and ultimately founding his agency, Revenue Boost. The conversation delves into the intricacies of cold outreach, the evolution of email marketing, the impact of AI, and the importance of crafting compelling offers to stand out in a saturated market. AJ emphasizes the need for creativity and adaptability in the ever-changing landscape of digital marketing.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792