Aug. 15, 2025
Cairo Kenan Marsh on Working in Japan, Cultural Insights, Future of Agencies
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The HW boys speak with Cairo Kenan Marsh, an agency owner with extensive experience in marketing across Asia. They discuss Cairo's journey from New York to Tokyo, the cultural nuances of marketing in Asia, and the importance of building genuine connections between brands and consumers. Cairo shares insights on the challenges of adapting marketing strategies to different cultural contexts, the significance of authenticity in the age of AI, and the future of the agency landscape amidst rapid technological changes.
