Episodes

In this episode, Alex and Jake talk with Greg Rosner, a messaging makeover expert, to explore the significance of effective messaging in marketing, the role of AI in business, and the importance of empathy and trust in buildi...

The HW boys speak with Cairo Kenan Marsh, an agency owner with extensive experience in marketing across Asia. They discuss Cairo's journey from New York to Tokyo, the cultural nuances of marketing in Asia, and the importance ...

In this episode, Lasada Pippen shares his journey from a career in computer engineering to becoming a successful speaker and coach. He discusses the challenges he faced during his transition, the importance of mindset, and ho...

In this episode of the Hyper's podcast, host Alex MacGregor and co-host Jake Hissitt welcome Cole Vandee, a seasoned marketing expert with a decade of experience. Cole shares his journey from copywriting to focusing on email ...

In this episode, Alex talks with Val Sopi, a seasoned SaaS entrepreneur with over 13 years of experience. Val shares insights into his journey of launching multiple products, the differences between B2B and B2C markets, and t...

We welcome Hunter Stuart, a former journalist turned PR professional. We discuss Hunter's experiences living abroad, particularly in the Middle East, working with outlets like Vice and his transition from journalism to starti...

In this episode of the HYPEWORKS Podcast, Alex MacGregor and Jake Hissitt engage with Sam Mallikarjunan, a growth marketing expert with a rich history at HubSpot. They explore Sam's unconventional journey into marketing, the ...

In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, di...

In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age to...

In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the imp...

In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning ...

In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They ...

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about h...

In this HYPEWORKS Podcast episode, Alex, Jake, and guest David Bressler talk about the rise of data automation and building a startup off the back of it using a freemium model. David also talks about his progress as an entrep...

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Nick Shiers talk about personal introductions, the transition from social media marketing to PR, the impact of algorithms on content creation, the value of followers vs...

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Anson Cheung talk about what it's like being a Tech YouTuber in 2024, short-form content and the state of paid promotions for content creators, Anson Cheung Socials ht...

In this HYPEWORKS Podcast episode, Alex, Jake, and Daniel discuss life in China, particularly in Shenzhen. We also touch on the topic of app bans and the differences in political and social contexts between China and the West...

This week on the ⁠HYPEWORKS Pod⁠ we talked with Oliver Han on personal finance, communication skills, money literacy, dopamine hits, and financial freedom. Oliver Han Socials https://www.linkedin.com/in/oliver-han-62a8a44a/ ...

This week on the ⁠HYPEWORKS Pod⁠ we talked with Craig Santicchia, a former Fnatic executive and now gaming startup founder. We talked about the state of gaming and esports in 2024, Roblox, AI and business models and more! Cr...

This week on the ⁠HYPEWORKS Pod⁠ we talked with Michael Houck, a former Airbnb product manager and Silicon Valley 'Andreessen Horowitz' backed founder. We talked about venture capital, business models and the role of AI. Mic...

This week on the ⁠HYPEWORKS Pod⁠ we talked with Charles Floate, one of the world's leading SEO consultants. We cover everything from SEO, to AI, Search, White Hat Advice and Charles's predictions. Charles Floate X https://tw...

This week on the ⁠HYPEWORKS Pod⁠ , we chatted to Alex Kantrowitz about his career in journalism, covering tech giants and their famous founders, and running a media company in 2024. Alex's 'Big Technology' newsletter https:/...

This week on the ⁠HYPEWORKS Pod⁠ we had chatted to Oli Barrett about maintaining passion in business and life as well as the rapidly changing environment around AI and social media. Oli's YouTube Channel https://www.youtube...

This week on the ⁠HYPEWORKS Pod⁠ we had chatted about maintaining passion in business and life as well as the rapidly changing environment around AI and social media. Watch/Listen Watch on YouTube http://www.youtube.com/@hyp...