June 12, 2025

Val Sopi on B2B Marketing Strategies, Sales, AI in SaaS, Learnings

Val Sopi on B2B Marketing Strategies, Sales, AI in SaaS, Learnings
The player is loading ...
Val Sopi on B2B Marketing Strategies, Sales, AI in SaaS, Learnings

In this episode, Alex talks with Val Sopi, a seasoned SaaS entrepreneur with over 13 years of experience. Val shares insights into his journey of launching multiple products, the differences between B2B and B2C markets, and the challenges faced in each. The conversation delves into marketing strategies for B2B, the importance of sales dynamics, and the evolving role of AI in the SaaS landscape. Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792